The safety net is broken. Families shouldn’t have to rely on scattered notices or chance news to protect their health. Consumers expect personalized, relevant, and timely communication that feels built just for them. Traditional CRM tools can’t keep up with this demand.
You’ll fix this by building AI workflows and intelligent agents that make it possible to deliver the right message, at the right time, with the right action - at scale.
Think like a poet, operate like an engineer: marry technical rigor with compelling storytelling in every customer touchpoint. Configure systems, automate workflows, and connect APIs between CRM tools, data warehouses, AI services, and rich content.
Build with AI: create and deploy AI-powered workflows, notification agents, and personalization engines that amplify traditional lifecycle programs.
Ship data-driven campaigns: partner with Growth, Product, and Data to build experiments, segmentation models, and cross-channel campaigns that improve engagement and retention.
Balance precision with creativity: define KPIs, run tests, and continuously improve based on performance and learnings.
Build lifecycle programs that matter: bring the customer journey to life with a blend of traditional CRM and AI-powered workflows, ensuring every communication feels timely, personal, and trusted.
Design personalized experiences: turn customer insights and behavioral data into experiments that unlock value at every stage of the lifecycle.
Ship impactful campaigns: launch programs and optimizations that accelerate activation, deepen retention, and expand household participation.
Create AI agents and notifications: build intelligent agents and notification flows that guide customers from awareness to action with confidence and clarity while safeguarding privacy, compliance, and ethical standards.
Tell the story of progress: share strategies, learnings, and results in ways that inspire trust, align teams, and drive momentum.
Prototype and iterate quickly: test workflows and POCs, learn fast, and refine rapidly based on customer response and data.
Deliver faster time-to-value: customers quickly reach their “aha” moments, experiencing the value of Justpoint’s subscription earlier and more clearly.
Create smarter personalization: AI-powered campaigns feel relevant and timely, lifting engagement, click-through, and conversion rates in ways customers notice and appreciate.
Strengthen retention and trust: renewal, reactivation, and ongoing engagement improve across cohorts, showing that customers stay because they feel protected and informed.
This isn’t a campaign scheduling job. It’s about building the next generation of lifecycle marketing with AI at the core. If you’re looking for plug-and-play templates and vendor hand-offs, this won’t be for you. But if you love taking ownership, building from scratch, and experimenting your way into breakthroughs, you’ll have more fun here than anywhere else.
You’ll thrive if you bring energy, scrappiness, and a solutions-first mindset. You enjoy prototyping quickly, iterating on MVP workflows, and using AI agents and notifications to help customers act with confidence. You move comfortably between 0→1 ambiguity and 1→N scale, and you combine creative instincts with technical chops — writing copy one day, wiring up APIs the next. Above all, you value experimentation over perfection and take pride in building responsibly with privacy and trust at the core.
• 4+ years of CRM or lifecycle marketing experience.
• Proven track record managing automated campaigns across email, push, SMS, and in-app.
• Hands-on ability to query and analyze data (SQL or equivalent).
• Comfort working across CRM platforms and connecting with data pipelines.
• Strong written communication skills focused on clarity and conversion.
You’ve done it before: you’ve built lifecycle programs that customers love and have the metrics to prove it. It doesn’t have to be at Netflix or Amazon scale, but you’ve learned lessons that shape how you build today.
You’ve navigated regulated environments: perhaps in health, legal, or another sensitive data space. You know how to move fast while still respecting compliance, or you’re eager to grow into that responsibility.
You think holistically: you’re technically fluent enough to wire up APIs, explore SQL, and evaluate tools, and you understand the principles of HIPAA/PHI and privacy-by-design (embedding privacy and security into products from the start, not as an afterthought).
You collaborate naturally: you’ve worked shoulder-to-shoulder with Product, Engineering, and Data, and you thrive in cross-functional settings where marketing is built into the product experience.
